Marketing is the entire process of developing and selling products or services.  If you want your share of the market, you must consider how to produce and satisfy the demand while making a profit.

1) Identify the consumer's needs. What does the consumer want?
2) Develop a marketing strategy that gets the product to the right market at a competitive price (creating an advertising campaign), supported by selling and distribution procedures. 

To download a copy of the marketing scheme, click here.